A campaign for English Heritage that reflected the colourful
past at Dover Castle and turned history Technicolour.
freerange generated mass buzz and took English Heritage beyond their broadsheet media heartland when we turned The Great Tower at Dover Castle technicolour to publicise its re-opening after a multi-million pound renovation.
The climax of the campaign was an astonishing multi-coloured light projection show featuring world-first technology which turned the tower into a virtual canvas controlled by a Wii. The astonishing results captured media and public imagination generating widespread coverage including 7 OBS on GMTV.
• Coverage: 113 pieces of editorial
coverage generated 48.5 million
opportunities to see/hear • PRV £490k
• additional 5m+ opportunities
to see/hear about The Great Tower
generated via editorial promotions
on Heart Kent, Heart London and
in Kent Messenger • Visitor numbers: August 2009
visitor numbers up almost 50% y.o.y
