| |
|
| SEALIFE London Aquarium |
 |
Renovation creates opportunity for re-invention at the
SEALIFE London Aquarium |
| |
|
|
| |
The London Aquarium's transformation into a major new SEALIFE centre following major investment by new owners Merlin was the ideal opportunity to make news and noise. Freerange built the buzz and excitement from announcement to opening, creating media moments from key milestones, which were exploited by a series of exclusive placements with key partners and a rigorous and wide reading media relations campaign.
From the re-homing of the fish as the refurbishment started to their introduction to their new home, the team worked hand-in-hand with all the stakeholders, from the aquarists to the marketing team, to identify the newsworthy and the awe-inspiring, learning lots about sea life along the way!
The results speak for themselves, with 94 pieces generated in a 5 month period, including a
BBC's FIRST EVER underwater live OB on THE ONE SHOW - a 7 minute feature that reached 6m+ viewers, and full page stand out features in Time Out London and London Evening Standard.
Finally an appearance by the London Mayor, Boris Johnson, at the SEALIFE London Aquarium to meet his adopted sea turtle, also named Boris, generated additional column inches and saw him tweet to 25k followers.
|
| |
|
|
 |
|
• Coverage: 94 pieces generated 31 million opportunities to see
• ROI of 1:46
• PRV £2,757,155 (excludes radio/online) |
|
|
