Employing a macabre sense of humour for a client who
like to look on the dark side of life.
freerange injected a topical news dimension to PR for The London Dungeon's new Surgery show with a highly visual stunt which saw them casting for corpses. Unemployed Londoners were called on to 'sell their bodies' to play the role of human corpses within the new Surgery show and open auditions at the attraction were judged by one of the World's leading corpse experts, Timothy Dead.
The wannabe corpses played dead on hospital trolleys to create a high impact picture that put London Dungeon firmly on radar for Easter, achieving national and regional TV coverage - including BBC News 24 running a masterclass in corpsing - as well as a striking, high profile, on-brand photo story in key London and national media.
• Coverage: 85 pieces of coverage created more than 75 million
opportunities to see/hear • PRV: £174,000 • ROI: 7:1
