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| The Trentham Estate |
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Working with an IPR to turn a local attraction into a
heavy hitter with national media appeal. |
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When freerange started working with The Trentham Estate, a hidden gem of a visitor attraction in Staffordshire, there was zero awareness with media outside the immediate locale, so for their 2009 campaign we upped the ante and created an outdoor / 'old-fashioned fun' positioning, in line with the nostalgia current trend. Working with 'Dangerous Book for Boys' we created themed 'bushcraft' summer events at the Estate and produce a branded 'Dangerous' kids map.
Freerange's blend of targeted media relations has put Trentham firmly on the media map, with coverage achieved in a wide cross section of media - including most national newspapers, family consumer titles and lifestyle media.
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• Coverage: 25 pieces of coverage
• Visitors significant uplift in visitors for summer 2009
• PRV £90k+ |
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